Our Vision
Strategy & Digital Acquisition Agency
Are you wondering why your direct competitor appears 1st in the Google rankings? Do you want to make your website visible on keywords relating to your sector of activity?
It is important to understand that when a user writes a query in the Google search bar, the latter selects the pages that best respond to the Internet user’s query among all the sites on the Internet. Google will assign them a score, which will determine their position in its ranking of results. The role of an SEO strategy is therefore to optimize this score so that Google associates your web page with a good response for the Internet user and positions it at the top of its ranking.
Do you want to improve the position of your website on Google? Discover the support of our SEO agency.
SEO (search engine optimization), definition
How We Can Help?
Search Engine Optimization
Social Media Strategy
Real Time and Data
Online Media Management
Reporting & Analysis
Penalty Recovery
First on Google, the position that allows you to gain a reputation and acquire new customers
Competition between company websites is tough for the top positions in the Google results ranking and here are the two main reasons: 90% of clicks are captured by the first Google page and 70% of clicks are captured by the first 3 results from Google. Being ranked in first position therefore has a major impact, because it allows you to attract the attention of all potential customers to your website, which generates considerable advantages.
Leadership: distinguishing yourself from other market players
Being the first result displayed gives a sense of authority and legitimacy to your business. In addition, Internet users tend to trust sites that are well-ranked by Google. This distinction allows you to establish a solid and credible brand image in
your sector of activity, significantly differentiating yourself from your direct competitors.
Acquisition and conversion: attracting a qualified audience
Users tend to click on the first results because they perceive these sites as the most relevant and reliable. Being at the top of search results for the right keywords will allow you to attract a qualified audience to your website, made up of Internet users who are sensitive to your message, your services, or your products. This generated traffic will then result in increased conversion rates and growth of your online business. Do you want to showcase your know-how and be recognized as a market leader by occupying the top Google results? Our SEO agency supports you at each stage of the digital transformation of your company, from the creation of the website to the optimization of the SEO strategy.Contact us to boost your online presence and reach the top of Google results!
The levers of an
SEO strategy on search engines
Since search engines use complex algorithms to classify
different websites, you must have a real understanding of natural referencing
(SEO) before implementing concrete actions so that your site is positioned at
the top of the Google ranking.
SEO or search engine optimization is divided into two axes:
on-page SEO and off-page SEO.
On-page SEO
On-page SEO concerns actions carried out directly on your website. Optimizing this axis allows Google to understand the content of your web pages and associate them with user requests. In implementing an SEO strategy, it will be a matter of optimizing its various levers: semantic content (Hn titles, snippets, semantic terms, etc.), HTML structuring, navigation, and internal and external mesh
Off-page SEO
Off-page SEO, also called off-site SEO, concerns actions carried out outside your website. This mainly concerns the presence of your site on specialized directories such as Google My Business (local referencing), social networks, or even sites with relevant themes. Having an off-page SEO strategy will allow Google to associate your site with a reference in its field. The more you are mentioned, the higher your online reputation will be, and therefore Google will value you in its ranking. Be careful though, Google can sanction your presence on poor-quality sites.
The experts at our SEO agency are specialists in natural referencing, web developers, and website creators, and they can help you optimize these different elements to improve the positioning of your website. Different techniques allow you to have an effective digital strategy. Our web and communication agency can support you and give you the benefit of its expertise in on-page and off-page referencing, to have a site valued by search engines.
Need to implement an on-page and off-page strategy on my website? Contact us!
SEO agency, our complete service to boost your SEO
Since each company seeks to attract as much traffic as possible to its website because each new visitor is a potential customer that you will be able to convince at the end of their visit, our SEO agency offers you a concrete action plan to have a site performing well on search engines. SEO AUDIT, THE STARTING POINT OF AN SEO STRATEGY We carry out SEO audits to understand the current state of our client's websites in terms of web referencing. This is a necessary step to identify indexing, ranking, or operational issues that require improvement. Thanks to this audit, you will have a clear and global vision of possible technical optimizations to, for example, reduce the loading time of your pages, and have indications on the number of non-indexed pages, broken internal links, or even meta-descriptions. Missing, etc. An SEO audit will therefore be the starting point of a digital marketing strategy, which will define where to centralize your efforts to improve the overall performance of the website. Find out how to implement a digital marketing strategy!
DIGITAL ECOSYSTEM ANALYSIS, OPTIMIZATION OF THE VISIBILITY OF YOUR SITE
To best advice, you on the SEO strategy to implement for your website, our interventions and recommendations are based on SEO analyses carried out by our specialists, called “digital ecosystem analyses”. This means we research the relevant keywords to use for your business in advance. We analyze and list the most searched terms in your market. Thus, we can advise you, as precisely as possible, on the keywords to use depending on your activity, clientele, geo location, etc. This SEO analysis will give you access to a complete list of the semantic fields to highlight on your website so that Google associates and values the content of your web pages with user queries in your domain. Do you want to discover transactional keywords in your industry? Contact us!
REDESIGN OR CREATION OF AN SEO-OPTIMIZED WEBSITE
Optimizing natural referencing involves the very construction of the website and in particular, the textual content found there. The structure of your website is very important and must take into account several constraints such as the keywords that are searched for by Internet users in your sector of activity. It is therefore essential, even before creating the site, to carry out a digital ecosystem analysis to identify the semantic field to be able to define its tree structure; that is to say, the central pages that must appear, the organization of the sections, the links between each page and their content. Once the tree structure has been defined, it will be necessary to write the textual content of the website, which can be a time-consuming task and requires expertise. If you entrust us with the design of your website, we offer to take care of the writing of all its pages. Finally, after all the pages are written, we arrive at the development stage, this is the stage where our developers intervene to put the site online. If you have an existing website, our SEO agency therefore offers you a complete SEO service for its redesign by perfecting the content of the pages, if it is not referenced in the top 10 of Google results. Do you already have a website and want to optimize it for SEO? Contact us!
The web expertise and support of our SEO agency
Our SEO agency, Digital Omani, brings together a team of experts who have received Hubspot Academy SEO certification. This recognition demonstrates our commitment and expertise in the field of natural referencing. We are located in Nyon and have customers throughout French-speaking Switzerland; from Lausanne to Geneva via Friborg and Neuchâtel. We support our clients in their digital transformation and optimize their SEO to conquer the top positions in Google search results. We aim to attract a qualified audience, thereby propelling their online business towards significant growth
